Privacy Policy
Hue Theory
Effective Date: November 5, 2026
1. Introduction
Welcome to Hue Theory!
At Hue Theory, we value your privacy and are committed to being transparent about how we collect, use, store, and share personal information.
This Privacy Policy explains how information may be collected when you visit our website, interact with our advertisements, sign up for communications, purchase digital products, or contact us.
By using our website, you acknowledge the practices described in this Privacy Policy. Where required by law, we will seek your consent before collecting or using information for certain purposes.
2. Information We Collect
Depending on how you interact with Hue Theory, we may collect the following information:
Personal and Contact Information
First and last name
Email address
Telephone number, if voluntarily provided
Information submitted through contact forms or customer support inquiries
Purchase and Transaction Information
Products purchased
Order dates and transaction amounts
Payment confirmation and order status
Customer purchase history
Payments are processed through third-party payment providers, such as Stripe. Hue Theory does not need access to your complete credit or debit card number to fulfill your order.
Website and Device Information
When you visit our website, certain information may be collected automatically, including:
IP address
Browser type
Device type
Operating system
Website pages visited
Referring websites or advertisement links
General location information derived from technical data
Interactions with website content
Advertising and Analytics Information
When advertising or analytics tools are enabled, we may collect information about how visitors interact with our website, advertisements, and checkout pages.
This may include page visits, clicks, checkout activity, and completed purchases.
3. How We Use Your Information
Hue Theory may use collected information to:
Process and fulfill digital product purchases.
Send order confirmations, receipts, and download links.
Provide customer service and respond to inquiries.
Communicate important information about purchased products.
Improve our website, digital products, and customer experience.
Analyze website traffic and marketing performance.
Measure advertising effectiveness.
Deliver relevant marketing communications and advertisements, subject to applicable law and your privacy choices.
Maintain website security and prevent fraud.
Comply with applicable legal and regulatory obligations.
We use personal information for legitimate business purposes and as otherwise permitted by applicable law.
4. Payment Processing
When purchasing a digital product from Hue Theory, payment information is processed through a third-party payment provider, such as Stripe.
These providers maintain their own security practices and privacy policies.
Hue Theory may receive transaction-related information, including order status, purchase amount, and limited payment details necessary for recordkeeping and customer service.
For information about Stripe's privacy practices, visit:
5. Third-Party Services and Information Sharing
Hue Theory may use third-party service providers to operate our business and deliver our services.
These providers may include:
GoHighLevel: Website hosting, checkout pages, customer management, and automated email communications.
Stripe: Secure payment processing.
Google: Business email, analytics, or other services when enabled.
Meta Platforms: Advertising measurement, marketing analytics, and audience-related services when enabled.
Other providers supporting website operations, security, or digital product delivery.
We may share information with these providers as necessary for the services they perform or through advertising technologies that we choose to enable.
Certain advertising disclosures may be classified as "sharing" personal information under applicable California privacy law, even when no money is exchanged for that information.
We may also disclose information where required by law, to protect our rights, or in connection with a lawful business transaction.
6. Digital Product Purchases and Delivery
When you purchase a digital product from Hue Theory, we use the information submitted during checkout to process your order and deliver your purchase.
Digital products, including A 30-Day Lash Launch Roadmap and accompanying worksheets, are delivered electronically through email or downloadable links.
Customers are responsible for providing an accurate email address at checkout.
If you experience difficulty receiving or accessing your purchase, please contact Hue Theory using the customer support information listed below.
7. Email Communications and Marketing
Hue Theory may send transactional emails related to your purchases, including:
Purchase confirmations
Payment receipts
Digital download links
Customer support responses
Important product-related notices
If you separately subscribe to promotional communications, we may also send educational resources, product announcements, special offers, and other marketing messages as permitted by law.
You can unsubscribe from promotional emails by following the unsubscribe instructions provided in those messages.
Unsubscribing from marketing communications does not necessarily prevent transactional messages needed to fulfill a purchase.
8. Cookies, Tracking Technologies, Analytics, and Advertising
Hue Theory uses website services that may rely on cookies and similar technologies to support website functionality, security, checkout processing, and the customer experience.
We may also use additional analytics and advertising technologies, including the following, when enabled:
Meta Pixel and Meta Advertising Tools
Hue Theory may use Meta Pixel and related Meta Business Tools to understand how visitors interact with our website after viewing or clicking advertisements on platforms such as Facebook and Instagram.
These technologies may collect or transmit information relating to:
Website visits and page interactions
Advertisement clicks and referral information
Checkout activity and purchase events
Browser, device, and technical identifiers
This information may help us measure advertising performance, understand conversions, create advertising audiences, and display more relevant advertisements.
Meta may process information received through these technologies in accordance with its own privacy policies.
Learn more at:
https://www.facebook.com/privacy/policy/
Google Analytics and Google Advertising Technologies
When enabled, Hue Theory may use Google Analytics, Google Ads conversion tracking, or related tools to understand website traffic, evaluate marketing campaigns, and measure how visitors interact with our content.
These tools may collect information such as page views, traffic sources, device information, website interactions, and conversion events.
Learn more about Google's privacy practices at:
https://policies.google.com/privacy
Retargeting and Interest-Based Advertising
Hue Theory may use advertising services to display advertisements to individuals who have previously visited our website or interacted with our content.
Depending on the service and your privacy settings, advertising providers may use cookies, pixels, or similar technologies to support these activities.
Your Tracking Choices
You may be able to manage certain cookies through your browser settings and advertising preferences through the applicable advertising platform.
Where required by law, Hue Theory will provide additional consent or opt-out controls for advertising and tracking technologies.
Disabling certain technologies may affect website functionality or limit the relevance of advertisements you see.
9. Data Security and Retention
Hue Theory takes reasonable steps to protect personal information through its business processes and service providers.
However, no electronic storage or transmission method can be guaranteed to be completely secure.
We retain personal information for as long as reasonably necessary to:
Complete and document purchases.
Provide customer support.
Maintain business and financial records.
Meet applicable legal requirements.
Address disputes, prevent fraud, and protect our services.
Information is deleted or otherwise handled when no longer required, subject to applicable legal obligations.
10. Your Privacy Rights and Choices
Depending on where you live and which laws apply to Hue Theory, you may have certain rights regarding your personal information.
These may include the right to:
Request access to personal information collected about you.
Request correction of inaccurate information.
Request deletion of certain personal information.
Opt out of certain personal information sales or sharing for cross-context behavioral advertising.
Withdraw consent where processing depends on consent.
Request other privacy protections available under applicable law.
Where required by law, Hue Theory will honor applicable privacy requests and recognized opt-out preference signals.
You may submit a privacy request using the contact information below. We may need to verify your identity before processing certain requests.
We will not unlawfully discriminate against individuals for exercising applicable privacy rights.
11. Children's Privacy
Hue Theory's website, digital products, and business education resources are not directed toward children under 13 years of age.
We do not knowingly solicit personal information from children under 13.
If we become aware that personal information was collected from a child under 13 without appropriate authorization, we will take steps to address it as required by applicable law.
12. External Websites and Third-Party Links
Our website, digital products, and communications may contain links to third-party websites, services, and resources.
Hue Theory is not responsible for the privacy practices, content, or security of websites that we do not control.
We encourage visitors to review the privacy policies of any third-party websites they use.
13. Updates to This Privacy Policy
Hue Theory may update this Privacy Policy to reflect changes in our business practices, website technology, services, or applicable legal requirements.
Any updates will be posted on this page with a revised effective date.
We encourage visitors to review this policy periodically.
14. Contact Information
For questions about this Privacy Policy, customer information, or privacy-related requests, please contact:
Hue Theory
Founder: Jennifer Young
Email: [email protected]
Website:
We will review and respond to privacy-related inquiries in accordance with applicable law.